In a groundbreaking collaboration that promises to reshape the podcasting landscape, the team here at Sounder has joined forces with Flightpath, the preeminent provider of podcast ad inventory management solutions. This dynamic partnership marks a pivotal moment in the podcast advertising evolution, as the two industry leaders converge to address the challenges faced by podcast publishers in the realm of forecasting and inventory management.
At the heart of this partnership is a shared commitment to innovation and technological advancement. Sounder's trailblazing audio intelligence and Flightpath's innovative forecasting tools converge to offer podcast publishers an unparalleled solution, one that empowers them to not only navigate the complexities of the podcasting space but also thrive within it.
With this collaboration, publishers gain access to Flightpath’s cutting-edge Trusted Nine Month View of Available Inventory. This real-time inventory view spans across all supported podcasting platforms, providing publishers with instant insight into podcast ad inventory. This newfound visibility allows publishers to leverage Sounder's contextual targeting and brand suitability solutions to maximize the reach of their inventory. In mere seconds, publishers can identify highly relevant and marketable inventory, enabling them to seamlessly connect with their buyers.
“Sounder and Flightpath are both committed to building world-class technology to help podcast publishers grow their businesses," said Kal Amin, CEO and co-founder of Sounder. “By combining Sounder’s groundbreaking audio intelligence with Flightpath’s innovative forecasting tools, we provide publishers a more comprehensive solution to help them scale and reach their full potential.”
Sean Howard, CEO of Flightpath, echoes this sentiment: “We are thrilled to partner with Sounder…Sounder’s contextual targeting gives real-time packaging and brand safety options upon which we can now layer in reach and availability, giving publishers the tools to find, package, and sell significant opportunities to their buyers.”
The implications of the Sounder-Flightpath partnership extend beyond the realm of innovative technology. This collaboration has the potential to redefine podcast advertising, placing the spotlight on safer, more relevant, and ultimately more effective campaign targeting tools. With Sounder’s contextual targeting prowess and Flightpath’s swift and precise forecasting tools, publishers and advertisers can confidently engage in campaigns that prioritize safety, relevance, and user experience without compromising on reach or usability.
As we look towards the future, it is evident that this partnership signifies a pivotal shift in the podcasting landscape. With a comprehensive suite of tools at their disposal, publishers can navigate the challenges of podcast advertising with newfound ease, efficiency, and efficacy. The alignment of Sounder and Flightpath’s visionary goals promises a transformative journey for publishers and advertisers alike, one marked by innovation, growth, and a renewed sense of possibility.
