In a groundbreaking move, Sounder, the trailblazing leader in AI-powered brand safety and contextual intelligence for audio, has announced its strategic integration with IRIS.TV, the foremost content data platform. This dynamic collaboration marks a significant milestone, as it extends Sounder's innovative technology beyond the realm of podcast content to the captivating world of Connected TV (CTV).
The intersection of Sounder and IRIS.TV sets the stage for an exciting evolution in the marketing landscape. Pioneering the next wave of contextual intelligence, Sounder's True Topic capabilities will be accessible through IRIS.TV's revolutionary IRIS_ID. This game-changing integration empowers marketers to pinpoint relevant and brand-appropriate video inventory across a vast network of IRIS-enabled™ premium publishers, encompassing billions of monthly video impressions. The IRIS_ID serves as a universal content identifier, acting as the conduit through which IRIS-enabled™ publishers securely share video-level data. This data, in turn, fuels advertising applications within the streaming media space.
Kal Amin, CEO and Co-Founder of Sounder says “With IRIS.TV, we’re thrilled to bring our AI-driven solution, trained at-scale on spoken word and purpose built for advertising, into the video advertising marketplace.”
“Our partnership with Sounder is a significant development in CTV advertising,” says Nancy Neumann-Grey, VP of Business Development, Data Partners of IRIS.TV. “We’re excited to see the full potential of the dialogue unlocked in streaming advertising. With Sounder, marketers have a best-in-class audio-based product that provides accurate brand safety, suitability, and contextual insights for targeting CTV campaigns at scale.”
With Sounder and IRIS.TV at the helm, marketers have the opportunity to navigate the uncharted waters of CTV advertising with enhanced precision and strategic acumen. The fusion of technology and innovation holds the key to unlocking new dimensions of engagement, empowering marketers to resonate more deeply with their target audiences in the ever-evolving realm of digital media.
