We are thrilled to announce that we have joined forces with AMA (A Million Ads), the global leader in dynamic creative and personalization for digital audio advertising. This partnership marks an exciting development in the world of podcast advertising, where contextually-relevant and brand-safe ads will now take center stage.
At the heart of this collaboration is AMA's flagship platform, AMA Studio, a robust tool that empowers advertisers to create personalized ads tailored to podcast listeners based on their demographics, interests, and listening habits. By leveraging data from multiple sources, including purchase history and location, AMA Studio can automatically generate millions of ad variations and dynamically deliver the most relevant one to each individual user at the perfect moment.
The integration of Sounder's brand suitability and contextual targeting technology takes this personalized podcast advertising to the next level. Sounder's expertise ensures that ads are not only tailored to specific audiences but also align perfectly with the brand's image and criteria. This means that advertisers can now confidently scale their brand messages across a broader range of podcast content, reaching the right ears without compromise.
“This exciting partnership with Sounder will deliver more relevant and brand-safe podcast advertising," said Steve Dunlop, Founder and CEO of AMA. "Combining our industry-leading dynamic creative ad technology with Sounder's contextual targeting expertise will provide advertisers with a more effective way to reach their target audiences on podcasts and increase podcast advertising’s scale."
