Announcement! Triton Digital is acquiring Sounder. Read more here.

INTRODUCING VIDEOBITES ON SOUNDER AI-PROMOTION HUB

AI-driven insights and solutions to maximize audio advertising potential

Unlock the value of digital content with the end-to-end intelligence platform built for the entire audio ecosystem

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Trusted by Industry Leaders in Audio & Advertising

Solutions

Solutions by Customer Type

Brands & Agencies

Scale and boost reach with content that positively aligns with brand values and objectives through show and episode-level data intelligence.

Deliver campaigns to safe, suitable, and contextually relevant inventory.
Avoid highly objectionable content that can damage brand reputation.
Access more inventory and drive meaningful campaign results.

Publishers

Comprehensive insights and turn-key monetization to capture the full value of podcast inventory.

Effectively monetize more of your catalog.
Ensure brand safety and suitability for every campaign delivered.
Empower sales and operations through deeper understanding of content.

INDUSTRY-LEADING, DATA-DRIVEN AI

Optimize your audio advertising with unprecedented data accuracy, quality, and transparency

Illustration that shows segmant of podcast audio where in transcript where we find that contextual category automotive and education is mention in podcast transcript segment

Contextual Targeting

Sounder’s True Topic targeting surfaces precise, contextually relevant conversations on a granular level beyond assigned show genre.

Illustration that shows podcast transcript where we find GARM risk for Adult Explicit and Illegal Drugs

Brand Safety

Avoid inventory that is damaging to brand reputation and unsuitable for monetization.

Brand Suitability

Easily identify suitable inventory that supports and aligns with brand values and risk tolerance levels.

Contextual Targeting

Sounder’s True Topic targeting surfaces precise, contextually relevant conversations on a granular level beyond assigned show genre.

Brand Safety

Avoid inventory that is damaging to brand reputation and unsuitable for monetization.

Brand Suitability

Easily identify suitable inventory that supports and aligns with brand values and risk tolerance levels.

AUDIO INSIGHTS

Synthesize GARM & IAB data with our innovative, user-friendly dashboard

Package inventory

Find content that meets nuanced targeting criteria based on buyer guidelines.

Plan with confidence

Develop a media plan that is certified by a trusted third party as brand safe and suitable.

Incorporate into your workflow

Export podcast data from Audio Insights dashboard to easily incorporate into your existing workflow.

Dive deep into podcast transcripts and audio to better understand context and classifications.

Interact with podcast data

Verify active campaigns

Validate an existing media plan using brand suitability and contextual targeting criteria.

Build tags using brand suitability and contextual targeting criteria for programmatic buys.

Integrate with the podcast ecosystem

TESTIMONIALS

Industry-leading audio companies trust Sounder for brand safety

“We see ourselves as extensions of our brand clients, and want to help our brands and the most relevant, brand-safe and brand-suitable content in which to place their message. Sounder helps us find highly relevant podcast inventory we wouldn’t have known about or been able to target previously.“

Joe Robinson President of corporate development and ventures at IHeartMedia image in testimonials

Adam Muscott

Senior Vice President at BAM Media

“Sounder's AI and ML technology has been instrumental in shaping the LinkedIn Podcast Network into a platform that showcases safe, trusted content, facilitates meaningful conversations, and empowers professionals on their career journeys. We are grateful for our partnership with Sounder and look forward to continuing this collaborative effort to deliver exceptional podcast experiences to our global audience.“

Mike Nussbaum

Senior Manager, Business Development at LinkedIn

“Sounder’s brand safety solution lets us provide this information automatically, transparently, and at scale across our entire catalog. Automated brand solutions are now at the forefront of verifying the suitability of content and making podcast audience buying easier.“

Les Hollander

CEO at DAX US

“The audio advertising industry is set for continued explosive growth, but requires the rigor and capabilities of other media. Sounder has cracked the code on enabling contextual targeting for audio, ensuring brand safety, and promoting discoverability.“

Joe Robinson

President, Corporate Development and Ventures at iHeartMedia

“Brand safety controls are critical components that our advertising clients have waited for to ensure they can safely invest in the programmatic podcasting marketplace. With this technology we will be able to bring a wide array of brand marketer demand into podcasting, resulting in a better experience for listeners and more revenue for content creators.“

Tomas Rodriguez

Senior Director, Audio Inventory Partnerships at The Trade Desk

“We keep hearing from advertisers that brand safety is a huge factor in their decision to purchase spoken word audio. Sounder’s brand safety solution gives us even more verification for advertisers to feel certain that SpokenLayer’s content continues to meet that need.”

Andy Lipset

CEO of SpokenLayer

“Sounder's AI and ML technology has been instrumental in shaping the LPN into a platform that showcases safe, trusted content, facilitates meaningful conversations, and empowers professionals on their career journeys. We are grateful for our partnership with Sounder and look forward to continuing this collaborative effort to deliver exceptional podcast experiences to our global audience.“